Tiktok's Indian rivals use contests and prizes to engage customers.

Tiktok's Indian rivals use contests and prizes to engage customers.

 

Spark, Trail, Roposo and Mitron, the Indian social media platforms, are now facing the challenge of retaining new customers, following a sudden surge in new sign-ups following the Tick Cock ban. A recent report by Calgato states that the level of engagement on these platforms is lower than that of TikTok. Even some TicTac manufacturers are not satisfied with the user experience of these apps.

Fully aware that these issues can be overcome by most consumers, most of these Indian apps have embarked on tasks such as improving the user experience, improving engagement levels and building the ecosystem of a trusted manufacturer’s base.

While getting more likes is an incentive for any producer, these Indian social media apps are trying to boost engagement through some online competitions. Spark has announced a Talent Hunt show that will help top content creators earn up to Rs 1 crore from the prize pool of Rs 28 million. To run the engagement at the state level, the competition identifies the top creators and gives them Rs 5 lakh. The winner will be determined based on the votes cast by Spark users.

Chingari co-founder Sumit Ghosh explains that the competition helps promote indigenous (indigenous) talent and fulfill the dream of the famous and affluent. We are confident that a large number of people will join Spark to showcase their talent.

On the same note, Roposo is working to organize 100 online competitions this year with prize money for the creators. Of these, 10 competitions take place nationally and include major brand endorsements.

In addition to increasing engagement through competition and big cash prizes, platforms like Roposo offer incentives on a daily basis.

"Unlike others we do not discriminate between big and small creators. We have created a distribution algorithm that is not biased towards big creators. We also provide equal opportunities for creators to earn application coins to create viral content," said Mayank Bhangadia, founder, Roposo & VP, Show.

So, if a video gets a certain number of views on Roposo, the producer gets a decent number of coins. Customers can cash coins and transfer them to a mobile wallet. Users for 100,000 coins in the app. Can receive up to 100. Currently, it works with Paytm, but Roposo is working to connect with more wallets.

Indian social media apps are also expanding the features available to engage users.

For example, Trail will soon be adding new features such as live talk show hosting and ction reaction video creators to help creators create more compelling content and get more views. "I think the ecosystem is in its very early days and has an amazing potential to promote one of the leading social media companies that has emerged from India. Pulkit Agarwal, co-founder of Trek, said," Build China Owns Overnight. "

Roposo added a feature called Mix and Match, which allows two people from different locations to share a location on the same video. According to Bhangadia, the response to the facility has been overwhelming.

Mitron is also working to build engagement with various upcoming N-App engagement campaigns and product features.

Experts believe that engagement and brands are not built overnight and can take years to reach the level of tic tac toe. “Engagement is a game that happens very slowly. It can take 2 to 3 years to make. None of these apps are engaged tic tac toe. Despite all the features and competition these apps have to wait. It's also about brand building and it takes time for them, ”said Harish Bijur, a brand strategy specialist.